ASMARALOKA 2025 (Vol. 2)
ASMARALOKA 2025 (Vol. 2): A Joyful Continuation of Love and Celebration at The Energy
Following the heartwarming success of its first installment earlier this year, Soehanna Hall proudly returned with the second edition of ASMARALOKA 2025: Your Path of Happiness Begins on Saturday, July 5th, 2025. Held once again at the elegant The Energy building, this event proved that true celebrations of love deserve to be experienced again—and again.
Maintaining its signature warmth and vibrant energy, this edition brought fresh collaborations with an extended roster of vendors, while preserving the winning formula of the previous event: curated vendor showcases, intimate talk shows, and the ever-popular door prize sessions that brought cheers and smiles to every corner of the room.
Spearheaded by Soehanna Hall, ASMARALOKA has grown into more than a wedding expo. It’s now a recurring experience, a seasonal celebration of connection, creativity, and community. Soehanna Hall’s role goes far beyond hosting—it creates a stage where dreams are sparked, stories begin, and joy is shared.
The July edition brought together an exciting mix of new and returning vendors:
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Caterings: Aprez, Akasya, AL’s Catering, Culture Royale, Bruule House, Umara Catering—delighting attendees with taste samplings and consultation sessions.
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Decorations: Kimikayo and Tuesday Project brought new dimensions of romantic floral and modern design inspiration.
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Music Entertainment: My Entertainment once again uplifted the mood with curated soundscapes.
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Photo & Videography: Photoplace.ID, Thepotomoto, and Akasa.Foto offered previews of timeless storytelling through their lenses.
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Wedding Organizers: Harry and Friends, Meet the Bride, and Akar Suara returned to assist couples in planning their big day with style and structure.
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Attire & Accessories: Senja by NRDN and Beblooms showcased stunning bridal and formalwear pieces for all styles.
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Souvenirs: Lucklig and Nuna.Gift introduced personalized and trend-forward mementos for guests.
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Make-Up Artists: Farah Lisani and Bylaxmianggung offered live demos and consultations.
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Viding: Viding.co enabled guests to relive the magic through seamless livestream services.
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The day was hosted gracefully by MC Enamored, who kept the energy high and the atmosphere warm.
Through interactive talk shows with expert speakers and real brides, visitors gained practical insights into budgeting, vendor selection, and emotional preparation. The door prizes, a highlight of the event, included exclusive vendor vouchers and surprise gifts that added excitement and gratitude to the day.
The second edition of ASMARALOKA reaffirmed its purpose: to help every couple feel seen, supported, and inspired. The response was once again overwhelmingly positive—with many requesting that this event become a regular part of Jakarta’s wedding calendar.
And it will.
Because ASMARALOKA is not just an event. It’s a movement—one that Soehanna Hall is committed to continuing, so that more couples can experience the joy of preparing for one of life’s most meaningful journeys.
Stay tuned for the next ASMARALOKA. Because every love story deserves a beautiful beginning.
498 Years of Jakarta
The Energy Building Joins in Celebrating Jakarta’s 498th Anniversary
On Saturday, June 21st, 2025, The Energy Building proudly took part in celebrating the 498th anniversary of Jakarta, the vibrant capital city we all call home. As a landmark in the heart of Jakarta’s business district, The Energy Building has always embraced the cultural spirit of the city — and this year, it brought that spirit to life in a warm and welcoming way.
For two days, both before and after the official anniversary date, visitors and tenants of the building were greeted at the lobby by security and reception staff dressed in traditional Betawi attire inspired by Abang None Jakarta. The colorful clothing, warm smiles, and friendly greetings created a festive atmosphere that reflected the charm and cultural richness of the city.
This simple yet meaningful gesture became a point of delight for many visitors. Tenants took photos, shared stories, and felt a deeper sense of connection to Jakarta’s legacy. It was more than just a uniform — it was a tribute to the city’s identity, diversity, and the shared pride of those who live and work in it.
Through this initiative, The Energy Building reaffirmed its commitment to being more than just a place of business. By taking part in the city’s celebration, the building symbolized its role as a community hub that grows alongside Jakarta — supporting not only progress and innovation, but also culture and tradition.
As Jakarta continues to evolve, The Energy Building proudly stands with the city, contributing to its development and celebrating its milestones — today, and for many years to come.
Because building a great city takes more than concrete. It takes heart.
ENERGY RUN 2025
Energy Run 2025: A Celebration of Strength, Family, and Togetherness
On Sunday, June 15th, 2025, the spirit of togetherness filled the air as The Energy Building and MedcoEnergi joined forces to host Energy Run 2025.
Energy Run 2025 was more than just a fun run — it was a powerful expression of unity, purpose, and joy. Held in collaboration between The Energy Building and MedcoEnergi, the event brought together over 1,200 participants, consisting exclusively of employees and tenants of The Energy Building, to mark two significant milestones: 45 years of MedcoEnergi’s journey and 17 years of The Energy Building as a hub of innovation and collaboration.
Under the theme “45 Years Strong”, the day began with an inspiring opening speech that celebrated MedcoEnergi’s evolution from a local drilling contractor into one of Southeast Asia’s leading energy and natural resources companies. It also highlighted the pivotal role of The Energy Building, which since 2008 has served not only as an office space, but as a vibrant community where ideas grow and partnerships thrive.
The heart of the event was a 5K Fun Run, where participants filled the streets with energy and determination. This run was a moment of connection and celebration among peers. Laughter, teamwork, and a spirit of togetherness guided every step along the way.
After crossing the finish line, the festivities continued with live entertainment, uplifting music, and a wide range of exciting door prizes. Cheers filled the air as lucky winners were announced and top runners were awarded with generous prizes. The post-run celebration reflected the same spirit that has driven MedcoEnergi’s growth for 45 years — passion, resilience, and people-powered success.
Energy Run 2025 wasn’t just about looking back at past achievements. It was about celebrating the present and committing to a shared future. Every smile, every stride, and every handshake reflected the strength of a community that continues to grow together.
This was more than an event. It was a memory in motion — a once-in-a-lifetime celebration of who we are and where we’re headed. Because when we run with purpose, we run stronger together.
ASMARALOKA 2025
ASMARALOKA 2025: A Wedding Expo Experience at The Energy by Soehanna Hall
On Saturday, January 18th, 2025, Soehanna Hall proudly hosted ASMARALOKA 2025: Your Path of Happiness Begins—a highly anticipated wedding expo that took place at the iconic The Energy building. This curated event brought together some of the most renowned wedding vendors in Indonesia, offering soon-to-be-wed couples a one-stop destination to explore, plan, and envision their perfect day.
As the initiator and host of ASMARALOKA 2025, Soehanna Hall once again demonstrated its commitment to creating meaningful and elegant event experiences. With its refined architectural charm, versatile space, and warm ambiance, Soehanna Hall proved to be the ideal venue for a gathering that celebrated love, artistry, and unforgettable beginnings.
The event featured collaborations with top-tier vendors across multiple categories. Guests had the opportunity to explore exceptional catering services by Aprez, Akasya, AL’s Catering, and Culture Royale; exquisite decoration displays by Allegra D’Sign and Flexs.Tudio; and captivating live music by Toscana Music, Flo Entertainment, and My Entertainment.
For couples looking to capture every magical moment, photographers and videographers like Fotologue and Thepotomoto showcased their timeless storytelling styles. Trusted wedding organizers such as Mave Wedding Planner, Harry and Friends Organizer, Clara One Stop Wedding Service, Meet the Bride, and Priceless Wedding Planner provided insightful consultations and planning guidance.
What truly elevated the experience were the interactive talk shows, where industry experts shared practical tips and inspirational insights about wedding planning, budgeting, and relationship dynamics. The event concluded with an exciting door prize session, bringing joy and surprises to lucky attendees.
Visitors praised the event for its warmth, seamless organization, and the abundance of ideas and professional advice they received. Many couples expressed how ASMARALOKA helped them take their first confident steps toward planning a wedding that truly reflects who they are.
At the heart of it all was Soehanna Hall, reaffirming its reputation as not just a venue, but a curator of meaningful life moments. Whether for weddings, private functions, or corporate events, Soehanna Hall continues to be a preferred choice for those seeking elegance, comfort, and impact.
Because at Soehanna Hall, every moment is designed to be unforgettable.
Evacuation Drill 2024
Evacuation Drill at The Energy Building: A Step Towards Enhanced Safety Preparedness
Jakarta, 20 November 2024 -- In compliance with local government regulations, The Energy Building successfully conducted a large-scale evacuation drill today aimed at enhancing safety and preparedness in the event of unforeseen emergencies. The drill, which saw the active participation of over 1,000 tenants from the building, was organized in close collaboration with the South Jakarta Fire Department.
The evacuation exercise was designed to simulate an emergency situation, enabling all tenants and staff to practice efficient evacuation procedures and familiarize themselves with the building’s safety protocols. It was a crucial part of the building’s ongoing commitment to ensuring the safety of its occupants in accordance with national and local safety regulations.
The drill was an essential step in raising awareness about the importance of safety measures in case of unexpected disasters, including fires or natural calamities. By conducting this exercise, The Energy Building not only emphasized the importance of rapid response but also fostered a collective sense of responsibility among tenants and building management in times of crisis.
Looking ahead, The Energy Building is committed to continuously improving emergency preparedness. The management and tenants are dedicated to ensuring that everyone in the building is equipped with the knowledge and training to remain calm and safe in any emergency situation.
79th Independence Day Celebration of Indonesia
The 79th Independence Day of Indonesia was marked by a celebration at the Energy Building, bringing together the building management and the Medco Group family for a day of patriotism, unity, and festivity. The event was a testament to the spirit of independence and the strong community bonds within the Medco family.
The day commenced with the annual flag-raising ceremony, a solemn and significant tradition that was conducted with precision and respect. Following the ceremony, the atmosphere quickly shifted from solemn to festive as the day unfolded with various entertainment activities. A live band took the stage, delivering an energetic performance that had the audience on their feet, singing and dancing along to popular hits. The music added a lively and celebratory tone to the day, enhancing the overall spirit of joy and unity.
One of the most anticipated parts of the event was the distribution of door prizes. The excitement was palpable as names were drawn, with each winner adding to the collective cheer of the crowd. The door prizes not only provided a fun element to the day but also served as a token of appreciation to the Medco family for their continuous hard work and dedication.
This year’s Independence Day celebration also featured the Medco Active Movement, a special initiative aimed at promoting a healthy and active lifestyle among employees. The Medco Active Movement included various physical activities and challenges, encouraging participants to engage in fitness routines as part of their daily lives. This initiative was a highlight of the celebration, reflecting Medco Group’s commitment to the well-being of its employees and adding a unique dimension to the Independence Day festivities.
Asmaraloka 2024
Video credit: Thepotomoto (@thepotomoto)
"Your path of happiness begins"
This is the slogan of the recently held Asmaraloka 2024 event at Soehanna Hall, The Energy Building, SCBD on January 13, 2024.
The event goes beyond a typical wedding expo. Soehanna Hall transformed into a center for inspiration, vendor connections, and insights into the wedding industry. It provided a unique experience for those planning their special day or having a general interest in weddings.
The event collaborated with various vendors, creating a complete destination for all wedding needs. From talented decorators, caterers, wedding planners, photographers, to music bands, Asmaraloka offered a comprehensive selection to meet every aspect of wedding planning. Visitors could immerse themselves in simulations, from beautiful floral arrangements to savoring tempting catering options, all conveniently gathered under one roof.
Photo credit: Fotologue (@fotologue_photo)
In addition to vendor booths, Asmaraloka presented engaging activities such as talk shows and Door Prizes. These activities not only entertained but also provided valuable opportunities for visitors to learn from experts. Lucky attendees went home with amazing prizes, adding an extra layer of joy to the event.
A highlight of Asmaraloka 2024 was the opportunity to explore the elegant and sophisticated Soehanna Hall itself. Strategically located in the heart of Jakarta, Soehanna Hall added a touch of grandeur to the event, surrounded by exceptional acoustics and beautiful architecture that aligned perfectly with the essence of weddings.
In line with the meaning of the word Asmaroloka itself, which signifies "A World Full of Happiness and Love," Asmaraloka proved to be the perfect event for those actively planning a wedding and individuals with a general interest in weddings. The atmosphere was filled with joy and excitement as visitors discovered new ideas, connected with vendors, and left inspired for their big day.
In conclusion, Asmaraloka 2024 successfully offered a dynamic combination of entertainment, knowledge, and inspiration—an event not to be missed in the future. Asmaraloka stands as a must-attend destination for anyone enchanted by the magic of weddings.
See you at the next Asmaraloka event!
Regus by IWG
Exciting news for professionals in Jakarta – Regus has opened its doors on the 9th floor in The Energy Building, offering flexible workspace solutions tailored to modern work dynamics.
Known for its collaborative environments and top-notch amenities, Regus brings its signature touch to this prime location, providing access to a world-class office experience that adapts to unique needs, fostering productivity and innovation in the heart of Jakarta's bustling business district. The arrival of Regus further solidifies The Energy Building's commitment to providing a dynamic and flexible workspace that meets the evolving demands of today's professionals.
This collaboration is where simplicity meets productivity. The Energy Building's premium amenities create a collaborative environment, complemented by practical facilities that make work a breeze. Savor the variety of culinary delights available within the building, adding a touch of comfort to your daily grind. Elevate your business in a space where Regus features harmonize effortlessly with The Energy's charm, offering a genuinely down-to-earth and cozy workspace.
For further information and any inquiries please visit myregus.com
Dan, Alam pun Bertasbih: Solo Painting Exhibition by Baskoro Sardadi
Baskoro Sardadi is an architect who graduated from ITB in 1990. He started a new hobby and is serious about painting watercolor. In Baskoro Sardadi's solo exhibition entitled "Dan, Alam pun Bertasbih" Baskoro studied the traces of expression in the landscape, flower, tree, and horizon paintings with realist patterns. Which objects become a kind of spiritual energy with symbolic language. Baskoro challenges us together that the experiences he feels and thinks are like a state of spiritual thirst. It breaks the boundaries of projection in the name of photographic landscapes or nameless flowers that are beautiful visuals. It also gives us markers about life and why we are in this universe.
The exhibition opened with an inauguration ceremony which was attended by the family, friends, and colleagues of Mr. Baskoro Sardadi. The exhibition will be held in the Gallery Mezzanine area on 23 - 28 January 2023 from 09.00 - 20.00 daily.
Asmaraloka 2023
Asmaraloka is an annual event organized by Soehanna Hall to provide references, experiences, and information related to wedding preparations. Asmaraloka is designed for prospective brides and those interested in weddings by associating with many experienced vendors to help them plan their dream wedding, such as; decorations, vendors, caterers, wedding organizers, photographers, and music bands. Asmaraloka was held on 21 January 2023.
As we enter the venue, we can instantly imagine the intimate atmosphere of Soehanna Hall, supported with divine decorations, premium delicacies, and beautiful music supported by room acoustics of Soehanna Hall, which adds to the enjoyment of the whole experience. It will indeed be the perfect place to celebrate the big day.
This event also provides tips and tricks on preparing a wedding carried in a talk show with experienced speakers. Visitors also received various prizes from vendors and, of course, Soehanna Hall. For those who have yet to experience the excitement of this event or are planning to get married next year, we will meet again at Asmaraloka 2.0 next year.
